The Best 8 Tips to Design Your New Website

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The Best 8 Tips to Design Your New Website

The Best 8 Tips to Design Your New Website

Ready to design your new website or doing a re-design? Creating your new website just got easier with these tips below. I should know. I recently launched my new site. If your website project is a redesign, I bet you have a lot of outdated information on your current site and your business has changed as far as services since you first started (ditto for me as I just created my new site). Plus you’re probably in the groove of knowing the type of customers you’ve served that have been the best fit. A lot of the articles that I’ve seen about designing a new website, state that the first thing you need to figure out is your target audience. Yes, important, but let’s look at even more considerations to design your new website.

Start with What You’ve Got

What’s going to work with your new site? What pages are still relevant? What needs to be tweaked and rewritten? Can you bring over all your pages or just some? Are your current pages and posts relevant to your company? If you plan to get rid of them, for Google’s sake, you SHOULD set up the proper redirects for posts or pages that you no longer need. And holy hell (sorry), is it a big job if you have a lot of pages. I just did it and got rid of over 80 posts and lots of pages, so I know. And I barely brought any of my old service pages over. I mean it was starting-from-scratch copywriting and content. Ah the life of a business owner – we never get everything done and updated.

If you're doing a website redesign, look at what works in your current site.Click To Tweet

Keyword Study and Analytics

If you have analytics set up, what pages are visitors landing on and what at the top keywords that are driving them to your site? Even if you don’t have analytics set up, what are the problems you are solving for your clients? We all understand our services, but how can you help your clients solve their problems or achieve their goals with your services and/or products?

Understanding your major services from your client’s point of view is important. Forget any acronyms that are used in your industry. Get down when creating a keyword study and really think of your services in terms of how your clients view them. And of course, Google Adwords has a free tool you can use to find keywords. Look for keywords that have lower competition and higher traffic.

Forget acronyms when picking keywords for your website.Click To Tweet

Your New Navigation Menu and Pages

What pages do you need and which ones will be listed in your navigation menu? This is where you start setting up your website structure. Keep it simple and map it out with a Word document, Excel spreadsheet or mind map to include main navigation items or pages and any subpages or sub-navigation items. If you happen to have a lot of subpages, you can use a mega menu. But I don’t suggest you do. There are other ways to structure your pages without having that mega menu.

What if you have lots of blog posts? How can you organize your old ones? Well, you can either get rid of them, but again, make sure you have the proper redirects or update them. And you may want to add an archive page to list your pages.

Use a Word document, Excel spreadsheet, or mind map to map out your new website structure.Click To Tweet

Your Target Audience

I used to attract a lot of companies owned by men from my online presence. But I love working with women owned companies and I do, but I normally met them through my personal networking or through a referral. I know it had to do with the colors of my website – red and black before. Notice the new colors? Teal, maroon and a pop of lime. Love them. Totally different market, but I will absolutely keep working with men.

So, the question for you: what kind of companies do you want to attract? Your content and your colors have a lot to do with the type of companies you will work with. So, make sure you create an ideal client profile and that your website reflects that – both in colors and content when planning your new website.

Knowing your target audience helps you decide on content and colors for your new website.Click To Tweet

Your Deadline and Timeline

When do you want to have everything finished? If you want the planning to be finished in two months, work backwards. You’ve got eight weeks to examine your current site, decide on pages, rewrite your content, etc. (Darn I should have read this when I was redoing my website.) Plus you may want to look at other sites that you like to get ideas, query or run ideas by your team, etc. Create a timeline on what you want to do weekly to meet your deadline. Create milestones for your site and also work backwards.

Your Budget

What do you want to spend on your website? I’ve had so many companies tell me they don’t know what they want to spend. Until I know a rough estimate of their budget, I don’t know if we are a good fit or not and whether I will be able to serve them or not. So, it’s important to know what you want to spend to either find the right website design company or do it yourself by using a site builder such as Weebly or Wix.

Your Long-Term Goals

What do you want to accomplish with your website? Is it just to have an online presence? Or is it to attract more customers online? This will again make a difference as to what type of platform you want to use. If your goal is strictly to have a “business card” presence to give you credibility, then a site builder like SquareSpace or GoDaddy Website Builder is fine. If you want to attract more customers that find you online, WordPress (self-hosted) is the way to go. Why? Because you have so many options and Google can normally read it pretty darn easily, depending on the coding. Just know that nothing works overnight and it takes a lot of effort to rank for search engine optimization. You won’t instantly attract clients. And don’t believe anyone that says you will. In fact, run away as fast as possible.

Images

In my old website, every time I posted a blog, I posted an image. So, when it came to my new website, I knew that most of those images were not going to my new site – they were too small. It was an overwhelming realization that I had to replace so many images for my blog and look for or create new ones. So, examine what you currently have and start investigating what new images or graphics you will need to design your new website properly.

 

Quick Image Tip: I make a lot of images on Canva. It's easy and super quick.

 

What about your new website design?

What steps have you taken to design your new website? What other suggestions to you have? Please comment below.

Feel overwhelmed? Let’s talk and you’ll get a 15-minute FREE website review.

You’ll come away with so many ideas to design your new website. Plus you’ll feel inspired and more confident. That’s what I like to see in the people I work with. Gotta love it!

Jo Guerra

jo@kickamarketing.com

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