Your Custom URL Shortener with Your WordPress Website Name is Pretty Link Plugin
This is a fabulous WordPress plugin available for your WordPress site. Pretty Link shortens URLs on your website like Bit.ly or Tiny URL but uses your website name instead. Depending on the version of WordPress you are using, however, be aware that according to this article about URL shorteners, this author lost her links when she updated her WordPress version. So, they are not guaranteed either. And many URL shorteners that were around a few years ago are gone. But I thought I’d try the free version of Pretty Link.